Shop Furniture
Pure Nordic
Discover a curated world of elegance and innovation, where you can shop for premium design products that elevate your lifestyle

Timeless, and stylish furniture pieces, meticulously crafted to infuse spaces with serene simplicity and lasting elegance

Donald Woodring
Lead Designer, Pure Nordic

About the firm
Lifestyle furniture shop and design studio founded in Malmö curating new Scandinavian aesthetics
Meet our dynamic team of interior designers, where creativity meets functionality to redefine spaces. With a shared passion for transforming environments, each team member brings a unique perspective and specialized expertise to the table. From concept to execution, we blend aesthetics with practicality, turning visions into vibrant, harmonious realities. With a keen eye for detail and a commitment to client satisfaction, our team is dedicated to crafting personalized, inspiring interiors that resonate with individual lifestyles. Together, we bring your dreams to life, one space at a time.
From concept to completion, we blend functionality with aesthetics, ensuring every project is a testament to our commitment to creating environments that reflect your personality and aspirations. Join us in the journey of shaping spaces that tell your story.
“ There's an extraordinary joy that comes from knowing the designs you bring to life resonate with profound purpose.”

Torben Svensson
Torben spearheads our team, shaping designs that seamlessly blend aesthetics and functionality. Their leadership sets the tone for an environment where creativity flourishes.
Lovisa Bergstrom
As our seasoned senior designer, Lovisa brings a wealth of expertise in curating spaces that exude elegance. With a portfolio of successful projects, their touch transforms every room into a sophisticated haven.
Henrik Larsgaard
Known for pushing the boundaries of design, Henrik injects fresh ideas into every project. Their innovative approach ensures that each space is a unique reflection of the client's personality and lifestyle.
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News & Updates
Explore our blog for insights on Nordic design, sustainable living, and tips to elevate your space with our style
March 18, 2021
Capture the Beauty of Nature through Photography
Talking to randos is the norm. I’ll never forget the conversation with the…
March 7, 2021
How to Be in the Flow and Create Something Beautiful
Just the other day I happened to wake up early. That is unusual for an…

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CONTACT US
Malmö, Sweden
website@email.com
(322) 512 08 15
Free shipping for orders over $200 ·
Shop Boutique
Recent Arrivals
Our designs balance a modern perspective natural to the urban with an ingrained value of contemporary technique, discipline and detail attention.
Oversize Sweatshirt$115.00
Presto Nagoya Top$90.00
Product Frame$135.00
Product Full-Screen$185.00
Product Half-Screen$175.00 Original price was: $175.00.$150.00Current price is: $150.00.
Product Impact$985.00
Product Off-Grid$185.50
Favourite Denim
Our designs balance a modern perspective natural to the urban with an ingrained value of contemporary technique, discipline and detail attention.
Savvy Sling Model 2$75.00
Sawyer Rose Sofa$1,250.00
Sedute Maugham$220.00
Servo BO-44$1,150.00
Spectrum X-200T$1,400.00
Spire 8-X Red$120.00
Susanne Brent Lounge$750.00


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Thoughtful design. Responsible production. Quality that lasts.
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Headquarter
9876 Design Blvd,
Suite 543, Beverly Hills,
CA 90212